First, an anecdote. Back in 2006, I was visiting Amsterdam. A friend and I were wandering around downtown, and came across an exclusive cigar shop. Very fancy. They had some of their most eye-catching products in the shop window. I am no cigar afficionado, I don’t even smoke, so none of it meant much to me. Something caught my attention though. What was that we saw? A true prize item. A large, beautiful wooden box (humidor is the word, apparently) of real Cuban cigars … adorned with a picture – that picture – of Che Guevara.

The box even featured, in a handsome scrawl, the famous appeal: “Hasta la Victoria Siempre!”

Price of said humidor: Euro 3,000.

It was designed, apparently, by the exclusive Parisian manufacturer Elie Bleu, which produces “some of the world’s finest humidors [..] handcrafted from natural or tinted mahogany and sycamore.” Each box features a “meticulously brilliant finish, a delicate process done by hand.” The Che Guevara range was, of course, a strictly limited edition.

The box in question is still on sale online: here, for example, for $5,000, or here for $4,785. Or you can order it here at the smart price of just 2,340 euro. Bizarrely, it comes accompanied by a Che-themed ashtray, available online for just $350.

Hasta la Victoria Siempre!

Hey, didn’t Jay-Z rap, “I’m like Che Guevara with bling on”? Now, Che is the bling. 

In the same spirit, I want to take you through some of the Che-related, Creative Commons-licensed photos on Flickr. I always trawl through Flickr to find illustrations for these blog posts. For the Che post from the other day, there was more than could fit with the post. Hence, this photo gallery. Oh, the humanity.

Taking the biscuit: Using Che to promote the stock exchange. Photo by patapat, used under CC license.

“Be realistic: demand the impossible”. Billboard for Swissquote, “the Swiss leader in online trading”. Discover the world of the stock exchange with the Swissquote Box for 29,90 Swiss Francs!

Mixed message? Photo by TobiasAC, under CC license.

How the Finnish market recycles the Che icon. The photographer keenly observes: “What I don’t understand is the political implications: does owning this mean “I love you, Che Guevara, so much that I want you to greet me every day as I come home” or “Up yours, Che Guevara — I wipe my feet on you!”? This, I do not know.””

Gay Che, donning the pink. photo by s.o.f.t. under CC license.

“Gay Chevara” with pink beret: Part of the Art Below exposition in the London tube.

Che at the ration card office. Photo by Alex Barth, under CC license.

“Ration card office, La Habana, 2000”
 

Worth a smile: A Republican Florida congresswoman was so determined not to become the next prank call victim that she hung up on the president-elect when Obama called – and then hung up again when he had his chief of staff try again. She apparently told Barack that hey, he sounded better than the guy on Saturday Night Live, but she wasn’t going to be “punked.”

Worth a groan: “Oh Yes You Can! Save 20% on EVERYTHING Storewide”. With the Obama-O and everything.

Alex Massie at The Debatable Land has been digging through the video archives of the Museum of the Moving Image at The Living Room Candidate. It’s a website devoted to historical campaign commercials, and “contains more than 300 commercials, from every presidential election since 1952.” And he’s come up with some true gems.

There’s classics like the relentlessly cheerful, ferociously flirty lounge singer doing her thing for Adlai Stevenson: “I love the Gov!“. (Sarah Palin didn’t invent the polit-power of the wink, you know.) There’s a bit of scare-mongering anno 1992 that made Massie quip, “Verily, Arkansas is a land visited by the Four Horsemen of the Apocalypse”. There’s a Barry Goldwater ad that starts off with 30 seconds of cult mayhem that would suit the best of Russ Meyer movie trailers; any moment you expect a warning about She-Devils on Wheels.

A strong contender for the most amazing find is the surprisingly psychedelic, hippie-go-lucky sing-a-long “Nixon Now” from 1972. An eerie illustration of the ad world’s reality inversion … catchy, though. (Weirdly enough, Nixonnow.com now is the website of a watch brand.) That one is overwhelmed still in the cutesy stakes by “the jaunty music and the fab 70s kitsch” of a Ford commercial from four years later – and much of it could have been a seventies ad for the car brand. (Bonus feel-good points for the unabashed inclusion of sundry happy ugly people: no shame of the natural back then! It’s like walking into a remote Slovak village.)

Meanwhile, there’s plenty of relativation, too. You thought Hillary’s 3 AM ad was an outrageous bit of scare-mongering? Ha! Nixon would have shown her a thing or two. You think McCain’s panders to evangelical America are worrying? Carter offered the real thing. Imagine the outcry if Republicans would air ads like those today.

But two of the ads Massie dug up stand out. Two videos that evoke distant eras, and yet are as topical as ever before. In fact, the Obama campaign could run touched up versions of them right now.

The University of Wisconsin Advertising Project “codes and analyzes nearly all of the political advertising that is aired in 2008 federal and gubernatorial races across the country.” Yesterday it released a very interesting report on the two presidential candidates’ advertising in the week of September 28-October 4 (h/t Marc Ambinder). There’s a bunch of goodies in there, data-wise.

$28 million in one week

First of all, there’s the sheer volume of advertising that’s going on. Baffling amounts of money are being spent on equally stunning numbers of ads. In that one week alone, the two campaigns spent over $28 million on TV advertising.

That’s almost twice as much as in the first week of September. It’s also one and a half times as much as “the Bush and Kerry campaigns and their party and interest group allies spent” in the equivalent week of 2004. (Remember the reports back then about the unprecedented role money played in a record-breaking year of campaign spending?)

$28 million in one week. I mean, you could have 28 million young Africans immunised against meningitis for that. Just saying.

The result was that in the Las Vegas media market, Obama ads were aired 1,288 times in one week, and McCain ads 712 times. That’s a lot of ads.

Charting the ads

Secondly, the sheer extent to which Obama is outspending McCain on the airwaves. And the revealing differences in where they spend their money. In this one week, “the Obama campaign spent just under $17.5 million while the McCain campaign and the RNC spent just under $11 million combined.” I’ve graphed it, of course. This is by how much Obama is outspending McCain – and where: