Annals of Cool Campaign Gadgetry

Presidential Elections, US Elections, US Politics
Screenshot from BarackObama.com

Screenshot from BarackObama.com

Barack Obama has a new tax calculator on his website.

Marc Ambinder expects the McCain campaign to complain about the methodology — nothing yet though. Meanwhile, it’s a lovely and straightforward illustration of something a whole lot of voters are curious about. Will Obama tax ’em to death? Will Obama tax them more or less than McCain?

In my case, when I plugged in the numbers I got a result that showed a savings of almost $2000 under Obama’s tax plan — vs. a savings of $60 under McCain’s plan.

Powerful stuff. While the news that Obama has been inserting his campaign ads into video games has been all over the place today and I think that’s very cool, very campaign 2.0, I think this is the more effective use of technology. Provide tools to give voters the kind of information they really want.

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