Excel sheet: US Senate candidates 2008 - results and efficiency of financial investment

Chris Bowers last week linked through to a site I hadn’t seen yet, noting that The Green Papers has the final popular vote and fundraising totals for all 2008 U.S. House of Representatives election campaigns. They cover all candidates too, not just those of the main two parties.

Bowers does a good job analysing the numbers, and above all, brings the good news:

The final popular vote percentages were 53.08%-42.55%, giving Democrats a 10.53% victory. This is the largest popular vote percentage victory for either party in either a Presidential or Congressional election since 1984 (the next largest victory was Bill Clinton with 8.51% in 1996). It is the first double-digit victory for any party in a national election in 24 years. That, truly, is a historical butt-whooping.

Turns out the Green Papers site has the same data for the Senate races. Fascinating stuff for political geeks. What caught my attention in particular is how the money the candidates raised compared to the votes they got. In short: how did their investments pay off?

So what I’ve done, in turn, is add a couple of columns to the data table, to calculate how much the candidates raised for every single vote they received, and for every single percentage point they won. The file is up at Google Docs. (It would arguably have been better to use the data for how much money they actually spent, but that would involve making a similar effort to The Green Papers’ and gathering the data for 2-4 candidates in each of 50 races from the FEC site onself).

Time then, to declare some winners!

Most expensive Senate race of 2008

As you’ll have guessed, that was the Minnesota race between Al Franken and Norm Coleman. The two men raised $20.5 million and $18.0 million, respectively. That translates to $488 thousand and $430 thousand for each percentage point of the vote they ended up winning – which ranks Al and Norm as #1 and 2 when it comes to raising the most money per percentage point won.

Don’t forget that Minnesota’s a fairly populous state, though. When it comes to how much money they had to raise for each individual vote they won, they rank a more modest #10 and 11. Meaning that they had to raise “only” – ponder this for a second – $17 and $15 for every single vote they won.

Most money spent on each individual vote

You’d think that states with small populations would also cost less to campaign in. This is true – up to a point, apparently. The top of this list is filled with candidates from “small” states, who made Franken and Coleman look practically callous about the individual voter’s worth.

Your vote was worth most up in Alaska. Mark Begich raised a total of $4.4 million – which translates to a royal $29 for every single vote he received. His opponent, Ted “bring home the pork” Stevens, was right up there too and raised a stunning $26 per vote – in vain.

Max Baucus from Montana and the two contenders in the New Hampshire race, John Sununu and Jeanne Shaheen, also ended up raising at least $23 per vote.

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Continuing on the previous post, which covered basic demographic categories of gender, race, age, income, education and party ID, here are several other side-by-side comparisons between the exit poll data on the 2000, 2004 and 2008 presidential elections.

Among which groups has Obama done better or worse, and by how much, than Kerry and Gore did? A look at first-time voters, religious groups, married versus unmarried voters, union households and gun-owning households, urban, suburban and rural voters, and voters from the different regions of the country.

When looking at these charts, keep the overall, national data in mind. Gore got 48.4% of the vote, Kerry 48.3% and Obama 52.6% – so that’s the standard. If Obama gained 5% or more in a demographic group compared to Kerry and Gore, it means he made bigger advances in this group than on average; if he gained 3% or less, it means he “underperformed” in comparison with other demographic groups.

FIRST TIME VOTERS

Share of voters: 9% in 2000; 11% in 2004; 11% in 2008.

Yes, that’s one huge blue victory in 2008 – the contrast with previous cycles, in which the Democratic candidate already had the advantage, is enormous. It’s an advance that dwarfs all others in this overview.

PROTESTANTS

Share of voters: 54% in 2000; 54% in 2004; 54% in 2008.

Note that the increased turnout that Obama inspired among African-Americans (and, presumably, a corresponding decreased turnout among the white evangelical vote Bush mobilised so successfully in 2004) should have helped amplify Obama’s gains among Protestants.

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MALE VOTERS

Share of voters: 48% in 2000; 46% in 2004; 47% in 2008.

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FEMALE VOTERS

Share of voters: 52% in 2000; 54% in 2004; 53% in 2008.

Compared to John Kerry’s vote, Barack Obama gained about equal ground among both men and women. But compared to Al Gore’s performance, Obama gained much extra ground among men, but little among women.

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WHITE MEN

Share of voters: 39% in 2000; 36% in 2004; 36% in 2008.

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WHITE WOMEN

Share of voters: 42% in 2000; 41% in 2004; 39% in 2008.

The same distinction noted above is even more apparent among white men and women. Obama won 4-5 points among white men compared to both Gore and Kerry, but won only 2 among white women compared to Kerry, and actually did less well than Gore did. Turnout among white women was also weaker in proportion to turnout among white men than it was in 2004 (i.e, it was still higher, but less so.)

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BLACKS/AFRICAN-AMERICANS

Share of voters: 10% in 2000; 11% in 2004; 13% in 2008.

Speaks for itself. Note also the effect of the high turnout on the share of black voters in the electorate.

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LATINOS/HISPANICS

Share of voters: 7% in 2000; 8% in 2004; 9% in 2008.

Obama’s surge among Latinos this year (who said Hispanics would never vote for a black man?) has pushed the Republicans back to pre-2000 levels of support. On a side note, Latinos were among the very rare groups where the Nader candidacy still registered in 2004, possibly thanks to his VP candidate Peter Camejo.

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Trivia absurdism of the day. At Beyond Red and Blue, Robert David Sullivan last month did some serious research into bellwether states:

I calculated the percentage-point differences between each county’s swing and the nationwide swing for each election from 1980 through 2004, then added them all up to find out the places that have deviated the least from the US total over that time. (For example, there was a swing toward the GOP and George W. Bush of 2.86 points in the last election. A county that swing 12.86 points toward Bush and a county that swung 7.14 points away from Bush would each be penalized 10 points for that election.)

The result is a map, list and Excel spreadsheet of the Top 50 Bellwether Counties, 1980-2004.

Which county is #1 — the single most conformist county in matching the country’s overall swing for the last seven elections?

Defiance, OH.